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SNAP PRINT PRESENTS
JUL
2
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Kim Dorholt
The Way I See It
 

Here are simple yet powerful words of wisdom to live by from author Doe Zantamata:

Some days are better, some days are worse. Look for the blessing instead of the curse. Be positive, stay strong, and get enough rest. You can’t do it all, but you can do your best.

Here’s the way I see it: Anthony J. D’Angelo said it best: “Wherever you go, no matter what the weather, always bring your own sunshine.”

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Idea of the Week
Think Digital Is Where It’s At? Think Again.
COMBINE DIGITAL AND OFFLINE ADVERTISING FOR THE BEST RESULTS

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Advertising has changed, although the need for it has not.

While digital advertising seems like an intelligent thing to do, digital is not enough. Why? Consider the story of the retail giant, J. Crew.

J. Crew’s Struggle to Maintain Brand Identity

J. Crew opened its first retail store in 1989 and, in the early 2000s, turned mainstream men’s clothing into a “lifestyle brand.” The ad executives had brilliant marketing and created a story “across the entire customer experience,” rivaling competitors like the Gap and Banana Republic.

But, in 2017, the executives were pushed out by a digital presence.

J.Crew began sending out email blasts and following customers with web banner ads, pivoting to focus on sales and coupons. Rather than boosting sales, it downplayed the brand. People now got into the habit of waiting for a deal or a coupon, creating discount shoppers, and bringing down the value of the clothing.

In 2020, when COVID-19 hit, shoppers only supported brands they felt connected to, and J.Crew was no longer in that category.

Integrating Print with Digital Marketing

Companies that find the most success integrate digital with their printed pieces, focusing on awareness and connection. Here’s how.

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1. Pair direct mail with your digital presence.

Use postcards to grab your audience’s attention and pique their interest in your offer. Then, lead them to your social media with a QR code or call-to-action to your website.

2. Don’t tell them you’re great. Show them.

Show people what you can do for them by showing your product or service in action.

This means instead of using pictures of your product or service in your direct mail, use pictures of smiling people using the product or service. Then, for further information and illustration, have a call to action in which they go to your website.

3. Take your social media further.

Your social media needs to do more to educate, inform, and inspire people to use your brand.

Your advertising doesn’t need to produce the whole brand story but must provide a positive ROI whenever the company interacts with people.

No matter what your ad campaign looks like, remember to combine digital and offline advertising for the best results. We can help you with your marketing story by providing high-quality print marketing solutions on time whenever you need us. Contact us today to learn more!   

See more great ideas like this!
Click here to visit the Snap Print - Ideas Collection.
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MARKETING
Marketing Tip
Setting the Tone in Email
AVOID CONFUSION AND MISINTERPRETATION

In business communications, it is essential to express yourself clearly to avoid confusion or misinterpretation. An email's tone can be easily misunderstood because you cannot rely on facial expressions, body language, or vocal tones to convey your message.

Here are a few tips to set the tone of business communications and help build personal connections:

  • Soften your greeting with a warm, friendly opening, such as “Hi, Dave” or “Good morning, Dave.”

  • When requesting something, use indirect statements such as “Would it be possible,” and provide context to avoid sounding harsh. For example, “Would it be possible to finish this project by noon today? John is stopping by and is excited to see it.”

  • Remember to use courteous words such as please and thank you.

  • Be selective when using bold text and punctuation marks, such as exclamation points. Avoid using ellipses (…) in conversation, as they can be interpreted as rude and convey impatience or frustration.

  • Limit the number of words used to convey your message. An abundance of words can distract from the meaning of your message.

  • Read your email out loud before sending it, and change any verbiage that may sound harsh or negative.

If you’d like help making your business communications look great in print, give us a call or stop by anytime!

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Uncommon Product
Capacity Folders
ORGANIZE LARGE AMOUNTS OF DOCUMENTS

Capacity folders are a great way to organize large documents and store bulky files, such as financial documents, house closing paperwork, or tax returns. They keep files together for easy reference and retrieval and help ensure that paperwork is not crumpled or misplaced.

With capacity folders, you have the power to create the exact size and capacity you need. Moreover, they can be customized with your company logo, branding, and messaging, allowing you to make them truly yours. Popular capacity folder styles include accordion folders or dual or tri-panel pocket folders. You can also request capacity folders with reinforced edges, expandable pockets, and any other customizations you'd like.

Let us know if you'd like a custom quote for capacity folders today!

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Tech Tip
Send Free Faxes Online
SEND FAXES WITHOUT A FAX MACHINE

While faxing documents may seem outdated, many organizations still request information sent via fax. If you are not a frequent faxer, here are two convenient options for sending free faxes online without the need for a physical fax machine:

FaxZero (faxzero.com) offers a straightforward process to send free faxes anywhere in the United States and Canada. You don’t need to sign up or provide a credit card. Simply fill out the sender and receiver information, attach documents (up to three pages plus cover), and add the text you want to appear on the cover letter. You will receive a confirmation email that you will need to click to confirm. You will receive another email letting you know if your fax has been successfully delivered (or failed). Note: free faxes sent with FaxZero include a small ad on the cover page, and you are limited to five free faxes per day.

GotFreeFax (gotfreefax.com) is another service that allows you to send free faxes online in the United States and Canada. You follow the same simple process explained above for FaxZero, except there are no ads on the cover page, and you are limited to two free faxes daily.

If you’d like helpful tips when working on your next important print project, visit our website anytime.

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Fun@Work

Spotlight Recipe

Celeste’s Yogurt Popsicles

Did You Know?

Birds of a Feather

Printing Quiz

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